I want to understand why new sign-ups don't finish onboarding / create their first project.

That's a great area to investigate — onboarding drop-off is often where you lose users before they ever experience your product's value.

Let me play back the key dimensions I see in this problem space:

  • Friction points — where in the flow do users get stuck or confused?
  • Motivation gaps — did they understand why they should complete onboarding?
  • Effort perception — did it feel like too much work upfront?
  • Clarity of next steps — did users know what to do or what to expect?
  • Value realization — did they see the benefit of creating that first project?
  • Context/intent — what brought them to sign up in the first place?

Now, there are a few different research angles we could take here:

Great choice — identifying the specific friction points will give you actionable insight on what to fix.

Let me check what tools I have available to build this exercise.

Reading documentation

Now I have a clear picture of what I can build. Here are a few exercise ideas that could help uncover where users get stuck in onboarding:

Love it — this will help you see which moments are exhausting users' motivation. I'll build an exercise where interviewees distribute their "energy drain" across key onboarding steps, showing you exactly where the friction is highest.

Generating beautiful design

Here's your exercise: Energy Drain Mapping

How it works:

  • Interviewees get 10 "energy bolts" to distribute across 5 onboarding steps
  • They drag bolts to the steps that drained them the most
  • More bolts = more friction/exhaustion at that step
  • They can click bolts to remove and reallocate

What you'll learn:

  • The final distribution shows you which steps are the biggest energy drains
  • As they allocate, they'll naturally explain why each step was draining — that verbal commentary is gold
  • Patterns across multiple interviewees will reveal your biggest onboarding blockers

Tip for your sessions: When they place bolts, probe with "Tell me about that one" to capture the specifics of what made that step exhausting.

Would you like me to adjust anything — like the onboarding steps, the number of energy units, or the visual style?

Preview