That's a great project! To help you figure out what to optimize for, I'd love to learn more about your founders and what makes a pitch submission experience work for them.

Let me break down the key dimensions of this problem space:

Key Dimensions:

• Founder motivation — Why are they submitting? (funding, feedback, exposure, validation)
• Submission friction — How much effort are they willing to put in?
• Information depth — What level of detail do you need vs. what founders want to share?
• Trust & credibility — What makes founders feel safe sharing their ideas?
• Outcome expectations — What do founders expect to happen after submitting?

Now, let me clarify what aspect you'd most like to explore with your interviewees:

Great choice! Understanding founder motivation is foundational — it'll inform everything from your messaging to your feature set.

Let me check what interactive tools I have available to design a compelling exercise for this.

Now I have a good sense of what I can build. Here are some creative exercise ideas to explore what motivates founders to submit their pitches:

Love it! This will get founders to react instinctively to different outcomes they might expect after submitting a pitch. Their reactions will reveal what they actually care about vs. what they say they want.

Let me build this for you:

Here's your exercise: Scenario Reactions

How it works:

• Founders swipe through 6 hypothetical outcomes they might get from submitting their pitch
• Swipe right = "This excites me" | Swipe left = "Meh"
• The scenarios cover: funding interest, detailed feedback, exposure, founder networking, self-clarity, and expert validation

What you'll learn:

• Which outcomes genuinely excite founders vs. which they're lukewarm about
• During the interview, their verbal reactions while swiping will reveal why certain outcomes matter more
• The final state shows their full preference pattern — you can analyze what clusters together

How to use the insights:

• If funding dominates → position your platform as an investor pipeline
• If feedback matters most → emphasize quality of reviewers
• If networking ranks high → build community features
• Mixed results? → Maybe different founder segments want different things

Would you like me to adjust the scenarios, add more outcomes, or tweak the interaction?