I want to build a tool that helps freelancers manage their invoices more easily. I’d like to explore whether this is actually a painful problem for them.

Great research goal! You're looking to validate whether invoice management is a genuine pain point for freelancers before building a solution. This is smart — understanding the problem depth before committing to a product.

Let me think through the key dimensions of this problem space:

Potential dimensions to explore:

  1. Frequency of pain — How often do they deal with invoicing tasks?
  2. Severity of pain — How frustrating/time-consuming is it currently?
  3. Current solutions — What are they using now? (Excel, apps, manual, accountant?)
  4. Specific pain points — Creating invoices, tracking payments, chasing late payments, tax prep, etc.
  5. Workarounds — What hacks have they developed? (often signals real pain)
  6. Willingness to pay — Would they pay for a better solution?
  7. Freelancer type — Solo creative vs. consultant vs. agency (different needs)

Before I suggest exercises, one clarifying question:

What's the primary thing you want to learn from this research?

  1. Problem severity — Is invoicing painful enough to warrant a new tool? (emotional/time cost)
  2. Problem specificsWhich parts of invoicing are most painful? (creating, sending, tracking, chasing, reporting)
  3. Competitive landscape — What are they using now and why does it fall short?
  4. Market fit — Which type of freelancer has this problem the worst?

Pick one (or tell me if you're thinking something different) — this will help me design the right exercise for your interviews!

I want to build a tool that helps freelancers manage their invoices more easily. I’d like to explore whether this is actually a painful problem for them.

Great research goal! You're looking to validate whether invoice management is a genuine pain point for freelancers before building a solution. This is smart — understanding the problem depth before committing to a product.

Let me think through the key dimensions of this problem space:

Potential dimensions to explore:

  1. Frequency of pain — How often do they deal with invoicing tasks?
  2. Severity of pain — How frustrating/time-consuming is it currently?
  3. Current solutions — What are they using now? (Excel, apps, manual, accountant?)
  4. Specific pain points — Creating invoices, tracking payments, chasing late payments, tax prep, etc.
  5. Workarounds — What hacks have they developed? (often signals real pain)
  6. Willingness to pay — Would they pay for a better solution?
  7. Freelancer type — Solo creative vs. consultant vs. agency (different needs)

Before I suggest exercises, one clarifying question:

What's the primary thing you want to learn from this research?

  1. Problem severity — Is invoicing painful enough to warrant a new tool? (emotional/time cost)
  2. Problem specificsWhich parts of invoicing are most painful? (creating, sending, tracking, chasing, reporting)
  3. Competitive landscape — What are they using now and why does it fall short?
  4. Market fit — Which type of freelancer has this problem the worst?

Pick one (or tell me if you're thinking something different) — this will help me design the right exercise for your interviews!

come up with good ones

Alright, I'll use my judgment to design something that captures the most valuable insight for your stage of research.

Since you're exploring whether this is actually a painful problem, I think we need to understand two things at once:

  1. Which parts of invoicing hurt the most (problem specifics)
  2. How much they actually hurt (severity)

This combination will tell you if there's a problem worth solving and where to focus.

Let me check what interactive capabilities I have to work with:

Reading documentation

I've got a good sense of the capabilities. Here are 3 creative exercise ideas for your freelancer invoicing research:


Option A: "Pain Thermometer" 🌡️

A vertical thermometer visualization where the interviewee drags different invoicing tasks (creating, sending, tracking payments, chasing late payers, tax reporting, etc.) to different temperature levels — from "cool/no big deal" at the bottom to "boiling/makes me want to scream" at the top. Tasks stack at their pain level, giving you a visual heat map of what hurts most.


Option B: "Time & Dread Budget" ⏱️💀

Two parallel "buckets" — one for TIME spent, one for EMOTIONAL DREAD. The interviewee has a limited budget of tokens to allocate across invoicing tasks in each bucket. This reveals whether something is painful because it takes forever vs. because it's anxiety-inducing (these often differ and need different solutions).


Option C: "Invoice Journey Minefield" 💣

A path visualization showing the invoice lifecycle (create → send → wait → follow up → get paid → record). Interviewee places "mines" (pain points) along the path and sizes them by severity. They can also place "shields" on spots where they've found workarounds. Reveals both pain AND where people have already hacked solutions.


Which one feels most useful for your research? Or I can combine elements if you like parts of multiple options.

make 2d grid between frequency and level of annoyance with problems

Love it! A 2D grid is a great way to capture both dimensions at once — you'll be able to spot the "high frequency + high annoyance" quadrant where the real opportunities live.

Let me build this: a drag-and-drop exercise where freelancers place invoicing pain points on a grid with Frequency (how often it happens) on one axis and Annoyance (how much it bothers them) on the other.

Generating beautiful design

Here's your 2D pain grid exercise: Invoice Pain Points Grid

How it works:

  • Freelancers drag 8 common invoicing tasks from the top pool onto the grid
  • X-axis = Frequency (how often they deal with it)
  • Y-axis = Annoyance Level (how much it bothers them)
  • Items turn into compact icon tokens once placed for a cleaner view
  • Hover over placed items to see the label
  • The grid has subtle quadrant shading to highlight the "🔥 Top priority" zone (high frequency + high annoyance)

The 8 pain points included:

  1. Creating invoices
  2. Sending invoices
  3. Tracking payments
  4. Chasing late payers
  5. Recording income
  6. Tax preparation
  7. Duplicate/recurring invoices
  8. Fixing mistakes

What you'll learn: Items landing in the top-right quadrant are your biggest opportunities — things that happen often AND drive people crazy. Items in bottom-left can probably be ignored.

Want me to tweak anything — add/remove pain points, adjust the labels, change the colors, or modify the interaction?

Preview